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Xp// Visiting Joseph JosephH

Joseph Joseph opened its doors wide last week to welcome TADA, the Design society at Loughborough, and I  through their doors for an afternoon of what Joseph Joseph do, how they operate and their design process.

Arriving, we were ushered into an immense room lined with every Joseph Joseph product you could imagine! From their infamous chopping board, to their floating spoons and garlic crushers, all laid out for us to play with whilst we awaited the presentation.

The session started with Daniel Barnes, Design Manager, talking us through the Design process at Joseph Joseph, how they develop products for market and the timescales they have to stick to in order to hit the timetables of the retail outlets. Daniel emphasised the Joseph Joseph brand values, that ‘functional point of excellent’ combined with the ‘delight factor’ to create products that people what and buy, but also have ‘givability’ – the ability to be given as a present.

The presentation was followed with a Q&A with one half of Joseph Joseph’s big cheeses – Anthony Joseph, whom took questions on all manner of topics, from product specific, to the model making process and gleaning consumer insights.

All in all, it was an incredible session, speaking with an award winning Design company, listening to their advice about the industry and how to go about creating a business – lessons I’ve no doubt will come in handy in the following years.

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