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Xp// Fresh Blood (Sweat & Tears)

Last month saw 24 plucky, young students from That Awesome Design Association (TADA!), of Loughborough University, tackle two unique briefs to design consumer experiences – one for a future cashless society, the other tackling rising energy prices. Fresh of face and wide of eye, the TADA members (an eclectic mix of artists, designers and engineers) and I had no preconceived notion of what was actually ‘done’ at an Experience Design Agency. However, it was most reassuring when spotted, the sheer volume of Post-It notes that adorned the walls. Welcomed to Foolproof by Polly, Lauren and Jude, we were taken through the steps and concepts that Foolproof use to generate their service solutions for their clients. Feeling ready and raring to chomp at the metaphorical bit, we split into teams to undertake one of two design challenges. The design challenges Brief one saw two teams looking into their crystal balls, exploring the possible uses of the spaces left by ATMs as society chose to become fully cash-less. Brief two saw the other two teams look into how energy monitoring and wellbeing could go hand-in-hand for the older members of society. The day was spent narrowing down specific users, environments and utilising this […]
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